Pro:Direct x adidas London
August 2025
In-store activation celebrating the return of the adidas Predator boot, fronted by David Beckham. The pop-up invited people to drop in, pick up a pair of Preds, and explore an archive of iconic boots from the past. My role included assisting in artworking decals and campaign imagery for the build, as well as designing menus, comms boards, and custom coffee cups used throughout the activation space.
ACTIVATION IMAGES -
© MILLIE TOMLINSON-NAYLOR 2025