ADIDAS SUPERSTAR X SOFTPLAY


Superstar x Softplay [Build + Activation]
adidas Carnaby Store  
September 2025


The activation promoted the launch of Softplay x Superstar.

Whilst interning at DENT Studio, I designed custom elements including social assets, wristbands, posters, store comms, beer cans, tickets, drinks tokens and GWP. I also assisted in the artworking for the build.

SOCIALS - 


ACTIVATION IMAGES -



























© MILLIE TOMLINSON-NAYLOR 2025