RE[*}FRAME TALKS

STUDENT-LED INDUSTRY TALKS AT CHELSEA COLLEGE OF ARTS

@reframe.talks

As part of a small team of final-year students, I helped lead and produce a series of weekly industry talks at Chelsea College of Arts. We developed the visual identity and branding for ‘Reframe’. The talks featured industry professionals from a range of creative backgrounds who shared insights into their work, career paths, and creative processes.

My role included developing the visual identity, coordinating its application across materials, and supporting both the creative direction and day-to-day management of the project. This involved organising the team, maintaining timelines, and helping to bring in guest speakers through active outreach and networking within the creative community.

Strategy

We set out to create a brand that was both cohesive and flexible, something that could evolve with each speaker while staying true to the purpose of the series. We built the identity around our concept "Reframe"; an idea centered around shifting perspectives, rethinking creativity, and reimagining the industry by “reframing minds.”

The talks were designed to push students beyond familiar ways of thinking, to encourage critical reflection, open-mindedness, and curiosity. Like a physical frame that shapes what we see, the act of reframing invites us to look again; to reconsider, reinterpret, and rediscover. This concept informed every design decision and shaped the direction of our brand.

Logo Design

The logo combines frame-like brackets with an asterisk, together forming a subtle silhouette of a head. The brackets suggest focus and framing, while the asterisk represents ideas, inspiration, and growth. This symbol captures both structure and imagination, underscoring the talks’ focus on idea exchange and human-centered creativity.

Visual Identity

We designed a flexible visual system that could evolve with each talk, allowing the brand to reflect the individuality of every guest speaker. The framing element was adapted using shape, colour, and motion to represent the speaker’s unique perspective and creative practice.

This adaptive approach gave each talk a distinct personality while maintaining visual consistency across the series. It emphasised the idea of shifting viewpoints and celebrated the diversity of voices within the creative community.